CRM for beauty businesses

Care starts before the visit. And lasts beyond it.

Organize bookings, confirmations and return visits through WhatsApp. Give your team the context to care for each client, from the first visit to the next.

Start free Explore workflows

For salons, clinics, studios and beauty chains

Beauty salon owner holding a tablet with styling chairs and mirrors behind her.

Example workflow

Next appointment booked

Client history and preferences stay together.

Every visit makes room for the next.

01Appointment booked
02Attendance confirmed
03Return scheduled

Your team’s everyday reality

We know what it’s like not to have a CRM...

Scattered conversations, tasks left to memory and opportunities without follow-up. Does any of this sound familiar?

Cliente agenda pelo WhatsApp e a recepção não vê na agenda do salão
Confirmação manual de horário consome tempo da equipe todos os dias
Cliente some depois da primeira visita e ninguém faz reativação
Promoção de pacote ou temporada exige disparo manual para centenas de contatos
Franquia sem padrão: cada unidade atende do seu jeito no celular pessoal

Inside the product

One operation. Every possibility.

DataModel · GTM

Model your processes by GTM motion

Define phases, fields, and routing rules per board.

Boards + data modelUsage example

Each stage asks for what matters.

New
Qualification
Proposal

Ana Costa

Opportunity in qualification

Interest: A plan for the team
Owner: Marina
Next step: Schedule a demo

The opportunity keeps its data and next step together.

RevOps · Automations

Automate your company end to end

Visual workflows that fire when cards change phase.

Visual automationUsage example

Set the rule. Keep the work moving.

A card enters qualification
The stage change starts the workflow.
Send a welcome message
An approved template opens the conversation.
Create a task for the owner
The team gets the next step with context.

One rule connects all three actions.

Channels · Omnichannel

Connect your communication channels

Official WhatsApp, Instagram, and Telegram in one inbox.

Conversations + CRMUsage example

Every conversation brings its history.

WhatsApp
Instagram
Email

Customer · WhatsApp

Hi! Can we revisit the proposal I received?

Your team · Perpetuus

Of course, Ana. Your proposal is right here. Let’s work through the details together.

Conversation, proposal and owner in one place.

The solution

What changes with Perpetuus

Fewer disconnected tools, more conversation and pipeline in one place.

Funil de agendamento com confirmação automática e lembrete no WhatsApp

Histórico do cliente: serviços feitos, preferências e última visita no card

Campanhas para aniversário, promoção sazonal e reativação de clientes inativos

Bots para tirar dúvida de horário e preço antes de passar para a recepção

Padronização para franquias: mesmo processo em todas as unidades

Templates

Ready workflows

Operation templates you adapt to your team, phases, automations, and triggers designed for Beleza.

Workflow 1

Agendamento de salão

Do pedido de horário à confirmação e lembrete no dia do serviço.

Pipeline phases

1Solicitação
2Horário confirmado
3Lembrete enviado
4Atendido
5Retorno agendado

Included automations

Resposta automática com opções de serviço e profissional
Confirmação 24h antes; se não responder, alerta a recepção
Mensagem pós-atendimento pedindo avaliação e sugerindo próxima visita

Workflow 2

Venda de pacote estético

Acompanha interesse em pacotes e sessões de tratamento.

Pipeline phases

1Interesse
2Avaliação agendada
3Pacote vendido
4Em tratamento
5Renovação

Included automations

Sequência educativa sobre o tratamento após primeiro contato
Lembrete de sessão faltante quando o cliente atrasa o cronograma
Oferta de renovação 7 dias antes do fim do pacote

Workflow 3

Fidelização e reativação

Traz de volta clientes que não voltam há 60+ dias.

Pipeline phases

1Cliente inativo
2Campanha enviada
3Reengajado
4Agendado

Included automations

Tag automática “inativo” após 60 dias sem visita
Campanha com cupom ou benefício exclusivo
Se responder, card volta para recepção com prioridade

From campaign to board

From first click to closed deal. Connected.

Know where each opportunity came from, follow the conversation and see the next step through to the close.

From source to closeUsage example

Follow the whole opportunity.

An ad sparks interest
The source campaign is recorded.
The conversation starts on WhatsApp
The contact arrives with campaign context.
Qualification becomes an opportunity
The board holds the data, stage and owner.
The sale keeps its source
Connect the result to the campaign that brought the lead.

One story, from the first click to the sale.

Attribution that survives handoffs
Campaign and channel stay with the opportunity.
Qualification at the edge
Collected information reaches the salesperson.
A board that forces motion
Every opportunity has a stage, owner and next step.
Metrics that finance trusts
See which channels and stages drive results.

Official WhatsApp Business API

Official WhatsApp, ready to operate at scale.

Meta Cloud API: templates, agents, AI bots, and governance on one number, no fragile Web sessions.

Official WhatsAppUsage example

One number. Your whole team.

Official Meta API
Team inbox

Customer · WhatsApp

Hi! I spoke to the assistant. Can someone on the team help me now?

Your team · Perpetuus

Of course, Ana. I’m Marina. I have your conversation history and will take it from here.

Bots and teammates share the same conversation history.

Official Meta Cloud API
Approved templates for campaigns & follow-ups
Multiple agents, one number
AI bots with CRM history
Meta pricing, no intermediary fee

SLA and automated follow-up

The lead hasn’t replied. Your process keeps moving.

Set deadlines for each stage. When time runs out, a rule can create a task, send a follow-up or notify the owner.

Follow-up ruleUsage example

No reply? The next step happens.

A new opportunity arrives
The response window starts counting.
10 minutes without a reply
The time condition activates your rule.
A task reaches the salesperson
With an owner and a deadline to follow up.

The time is an example: you set the rule for each stage.

Automatic first response
Timers by board stage
Follow-ups with approved templates
Tasks with owner and due date
Alerts before bottlenecks become losses

Automation removes forgetfulness from the operation without removing reps from the conversations that matter.

Plans

Invest in processes, not chaos

Start free. Scale when results show up.

Origin

For solo founders exploring the platform.

Free

No card required

1 user
300 contacts
3 boards
1,000 automations/month
1 chat channel

Available on paid plans

Segments and campaigns
Teams and AI agents
VoIP, email, Meet, Meta, and conversions

Start free

Ignite

Dominion

Scale with priority support and the partner program.

R$ 150/user/month

Minimum 2 seats (R$ 300/month)

Unlimited users
50,000 contacts
Unlimited boards
200,000 automations/month
Bulk campaigns
AI agents
Unlimited channels
VoIP · Email · Meet · Meta · Conversions
Partner program

Partner program with details and contact.

FAQ

FAQ: Beleza

Substitui sistema de agenda do salão?

O Perpetuus organiza o relacionamento, confirmações e campanhas no WhatsApp. A agenda operacional pode integrar ou conviver conforme o fluxo da unidade, o foco é não perder o cliente na conversa.

Franquias conseguem padronizar o atendimento?

Sim. Processos prontos, automações e scripts podem ser replicados para todas as unidades, com visão da rede no funil.

Dá para fazer campanha de aniversário automática?

Sim. Com data de nascimento no cadastro, automação dispara mensagem e oferta no mês do aniversário.

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